What is a YouTube channel?Ī YouTube channel is the basic building block for any content creator on YouTube.
Be a YouTuber, and get the most out of your channel and every video you create. YouTube’s recommendation engine and monetization framework reward musicians who use the platform the way YouTube intends.
#YT MUSIC ICON ARCHIVE#
That is not a YouTuber that’s just someone who uses YouTube as an archive for their videos and does not engage their audience in any meaningful way. This is different from a musician who posts a video on YouTube every month or so and calls it good. For example, every Tuesday and Thursday at 10am. “YouTubers” also tend to post videos on a predictable schedule. But the term often carries some additional weight a true YouTuber is a deliberate content creator, someone who takes the process of creating videos seriously and actively communicates with their viewers and subscribers on YouTube. “YouTuber” is just modern slang for someone who creates videos and posts them on YouTube. What is a “YouTuber” and how do I become one? From behind-the-scenes studio footage to live videos to live-streamed Q&As, the options for an indie musician turned YouTuber to connect with their audience are plentiful. Today’s music fans expect more from their favorite artists on YouTube, and you should be able to deliver. It’s the foundation MTV was built upon in the ’80s at the dawn of the music video, and it’s carried through today in the grand album-length concept films of artists like Beyonce and Janelle Monae.īut the pairing of music and video goes beyond just traditional music videos. Visuals help us make a quicker, and often deeper connection with the music. So let’s take a look! Why are videos important for musicians? The real question is: how can you as an independent artist harness the popularity of this global video platform to promote your own music? YouTube has implemented many features that make it an essential platform for musicians. That makes it the second most popular social media platform in the world behind Facebook and the second largest search engine behind Google. According to a 2019 Dataportal study, 79% of Internet users say they have a YouTube account. And that number only counts active accounts, not people who watch videos on the platform without a Google account.
That’s how many users log into YouTube per month, accumulating billions of video views each day. The first big question about promoting your music on YouTube is: why? Why do the work of creating a channel, optimizing it, and building a brand on YouTube?
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